Services / Influencer-led PR
Influencer-led PR
Get the story told by others. People believe people. We put your story in the hands of the creators and media your audience already trusts, then manage everything from the brief and contracts to coverage and reporting.
What's included
- Creator scouting and vetting
- Campaign briefs and content approvals
- Contracts and usage rights
- PR seeding and gifting
- Media relations and press releases
- Launch events, press days and creator appearances
- Reputation and crisis communications
- Reach, coverage and engagement reporting
How we work
- 01
Angle
The part of your story creators and media will actually want to tell.
- 02
Match
Creators and outlets chosen for their audience, not just their follower count.
- 03
Brief and manage
A clear brief that leaves room for each creator's own voice, then contracts, approvals and timelines handled for you.
- 04
Measure
Reach, coverage, engagement and what it did for the brand, in one report.
Related work
Questions
Do you work with big names or smaller creators?
Both. The goal and the budget decide the mix.
Who owns the content creators make?
Usage is set out in the campaign agreement rather than assumed from the content fee: approved channels, territory, duration and edits. Paid amplification, partnership ads, creator-handle permissions, exclusivity and raw footage are included only when they are agreed up front.
Can you guarantee coverage?
No one honestly can. We guarantee the work: a strong angle, the right creators and contacts, and steady follow-up.