Garnier · Karachi and Lahore · Four campuses, three days each
#CollegeRung
The brief
Garnier wanted Color Naturals and SkinActive in front of university students in Karachi and Lahore, in a way students would choose to share rather than walk past.
What we did
We created the #CollegeRung campaign and identity, designed the campus experience and produced the 3D renders, then managed the rollout across IBA and IoBM in Karachi and LUMS and Beaconhouse National University in Lahore, three days at each campus.
Color Naturals turned a garden swing and an ivy wall into a photo spot with live hair-colour stations. SkinActive offered free skin tests with a consultant on hand. Student creators vlogged their visits, turning a campus booth into content their classmates actually watched.
Results
883 hair-colour experiences and more than 1,110 skin tests across four campuses in two cities.
Our role
Campaign concept and identity, experience design, 3D renders, multi-city rollout, creator and student content.
