Insights
Notes from the work.
Practical thinking on search, social and influencer-led PR, for brands in Pakistan.
Influencer-led PR · 10 October 2025B2B influencer marketing grows up (and why PR should lead it)B2B influence is about trust, authority and expertise built over time. That is why PR, not ad buying, should lead it.Influencer-led PR · 27 September 2025The ROI playbook for influencer-led PR: from EMV to salesReach, likes and earned media value are not enough any more. A four-stage framework to connect influencer PR to real outcomes.Social · 20 September 2025Social search is the new front door: ranking on TikTok and InstagramMore people search TikTok and Instagram before Google. How brands and creators can make content that gets found.